“Business Adventures remains the best business book I’ve ever read.” —Bill Gates, The Wall Street Journal
What do the $350 million Ford Motor Company disaster known as the
Edsel, the fast and incredible rise of Xerox, and the unbelievable
scandals at General Electric and Texas Gulf Sulphur have in common? Each
is an example of how an iconic company was defined by a particular
moment of fame or notoriety; these notable and fascinating accounts are
as relevant today to understanding the intricacies of corporate life as
they were when the events happened.
Stories about Wall Street
are infused with drama and adventure and reveal the machinations and
volatile nature of the world of finance. Longtime New Yorker contributor
John Brooks’s insightful reportage is so full of personality and
critical detail that whether he is looking at the astounding market
crash of 1962, the collapse of a well-known brokerage firm, or the bold
attempt by American bankers to save the British pound, one gets the
sense that history repeats itself.
Five additional stories on
equally fascinating subjects round out this wonderful collection that
will both entertain and inform readers . . . Business Adventures is truly financial journalism at its liveliest and best.
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